Full transparency: we earn commissions from some of these alternatives. Keeps: $40-80/signup. Ro: $50-120/signup. Happy Head: $25-75/signup. GoodRx and primary care options: no commission. Where we earn, we say so. Where we don't, we say that too.
Quick Answer
The five best Hims alternatives are: (1) Keeps — best value for oral fin+min; (2) Ro — cheapest oral finasteride; (3) Happy Head — best for custom compounded formulas; (4) GoodRx + local pharmacy — best if you already have a prescription; (5) Primary care + insurance — cheapest long-term if you have insurance coverage.
Why Do People Switch from Hims?
Before covering the alternatives, it's worth understanding why people leave Hims — because the best alternative depends on your reason for switching.
Price — Hims is consistently the most expensive major telehealth option for equivalent treatments. Men who are paying $44-55/month for finasteride + minoxidil often discover they can get the same medications for $30-40/month elsewhere.
Customer service — Hims's customer service has documented issues: slow response times, billing errors, difficulty resolving disputes. Across Trustpilot, Reddit, and the BBB, this is the most consistent complaint category.
Cancellation difficulty — Hims uses a multi-step cancellation flow that retains subscribers through friction. Men who want to pause or cancel often report it's harder than expected.
Wanting topical finasteride unavailable at Keeps — Wait, this one goes the other direction. Some men switch to Hims from Keeps specifically for the topical finasteride option.
State restrictions — Some states have limited telehealth prescribing options, and availability varies by platform.
What to Look for in a Hims Alternative
Before switching, decide what actually matters to you:
- Price: Is your primary goal lower monthly cost?
- Product range: Do you need topical finasteride or oral minoxidil?
- App quality: Does the software experience matter to you?
- Focus: Do you want a platform dedicated to hair loss, or a broader health service?
- Insurance: Do you have coverage that might subsidize a traditional prescription?
- Gender: Women need platforms that serve women — most alternatives here are men's platforms.
The 5 Best Hims Alternatives
1. Keeps — Best for Value
What it is: Men's-only telehealth platform focused exclusively on hair loss. Founded 2018.
Why it beats Hims on price: Oral finasteride from ~$20-25/month (vs Hims $22-30). Combination finasteride + minoxidil kit from ~$30-40/month (vs Hims combo $44-55). Free consultation, no visit fee.
Pros:
- Most competitive pricing for oral finasteride + minoxidil
- Excellent photo-based progress tracking at 3/6/12 months
- Focused experience — no upsells to other health categories
- Transparent pricing from day one (no teaser rates)
Cons:
- Men only — cannot serve women
- No topical finasteride (a genuine gap vs Hims)
- Fewer product options overall
- Not available in all states
Best for: Men who want oral finasteride and/or minoxidil at the lowest price from a dedicated hair loss platform.
We earn $40-80/signup if you sign up · See all commissions
We earn $40-80/signup from Keeps.
2. Ro — Best for Lowest Finasteride Price
What it is: Broader men's health telehealth platform (hair loss, ED, weight management). Originally launched as Roman in 2017.
Why it's a Hims alternative: Oral finasteride starting at ~$15/month — the lowest base price of any major telehealth platform. Also offers compounded topical finasteride + minoxidil for men who want combined topical therapy.
Pros:
- Lowest base price for oral finasteride ($15/mo)
- Compounded topical fin+min available (same differentiator as Hims)
- Fastest average shipping (2-3 days)
- Established brand with large clinical operation
Cons:
- $15 visit fee in some states (Hims is free)
- Less hair-loss-focused than Keeps
- App and UX inferior to Hims
- No in-app progress tracking tools
Best for: Price-conscious men who primarily want the cheapest oral finasteride, or men interested in compounded topical treatment.
We earn $50-120/signup if you sign up · See all commissions
We earn $50-120/signup from Ro — our highest commission rate. It doesn't make them our top pick.
3. Happy Head — Best for Custom Compounded Formulas
What it is: Telehealth platform specializing in dermatologist-compounded hair loss treatments. Founded by hair loss specialists.
Why it's a Hims alternative: Happy Head's compounded topical formulas are customized by dermatologists — they can combine finasteride, minoxidil, and other active ingredients (like tretinoin or latanoprost) in concentrations tailored to your case. This is more personalized than anything Hims offers.
Pros:
- Dermatologist-designed custom compounded formulas
- Can include ingredients not available through Hims (tretinoin, latanoprost)
- Physician consultations feel more personalized than Hims's asynchronous flow
- Hair-loss-only focus
Cons:
- Higher cost: typically $60-100+/month for custom formulas
- Less established brand than Hims, Keeps, or Ro
- Compounded medications have less regulatory oversight than manufactured generics
- Not available in all states
Best for: Men who have tried standard finasteride + minoxidil without satisfactory results and want a more aggressive or customized topical protocol.
We earn $25-75/signup if you sign up · See all commissions
We earn $25-75/signup from Happy Head.
4. GoodRx + Local Pharmacy — Best if You Already Have a Prescription
What it is: Not a telehealth platform — this is using an existing prescription with a pharmacy discount service.
Why it's a Hims alternative: If you already have a finasteride prescription from any source (existing Hims subscription, primary care, dermatologist), you can transfer that prescription to a local pharmacy and use GoodRx to dramatically reduce cost.
Pricing: Generic finasteride at CVS/Walgreens via GoodRx typically costs $15-25/month for a 30-day supply. Generic minoxidil foam from Amazon or Costco runs $20-30 for a 3-month supply ($7-10/month). This is frequently cheaper than any telehealth subscription for the same medications.
Pros:
- Often the lowest total cost for existing prescription holders
- No subscription lock-in
- Flexibility — fill at any pharmacy
- No commission from us (we make nothing if you use GoodRx)
Cons:
- Requires an existing prescription — doesn't work if you're starting from scratch
- No provider for questions or prescription renewals
- You lose the app experience, progress tracking, and ongoing physician access
- Prescription will expire (typically 1 year) and need renewal
Best for: Men who already have a finasteride prescription, are happy with results, and want to reduce ongoing costs.
5. Generic Finasteride via Primary Care — Best with Insurance
What it is: Getting a finasteride prescription from your primary care physician and filling it at a standard pharmacy.
Why it's a Hims alternative: If you have health insurance, your PCP visit copay is typically $20-40. Your insurer may cover generic finasteride (check your formulary). Even without insurance coverage on the Rx, generic finasteride at a pharmacy via GoodRx is $15-25/month — often cheaper than Hims.
Pricing estimate: With insurance: PCP visit $20-40 copay + $5-20/month for covered generic finasteride = highly variable but often cheapest long-term. Without insurance: $100-200 for a PCP visit + $15-25/month pharmacy cost.
Pros:
- Potentially cheapest long-term option if you have insurance
- Real in-person physician relationship for side effect discussions
- Prescription valid at any pharmacy
- No subscription lock-in or dark-pattern cancellation
Cons:
- Requires scheduling a doctor's appointment (friction vs telehealth)
- Not all PCPs are comfortable prescribing finasteride for hair loss
- You may need to advocate for yourself if your PCP is unfamiliar with hair loss treatment
- No progress tracking tools
- No commission from us
Best for: Men with health insurance, an established PCP relationship, and the willingness to have an in-person conversation about starting finasteride.
Summary Comparison
| Alternative | Monthly Cost | Visit Fee | Best For | |---|---|---|---| | Keeps | $20-40 | Free | Value-focused men | | Ro | $15-50 | $15 some states | Lowest finasteride price | | Happy Head | $60-100+ | Varies | Custom compounded protocols | | GoodRx + pharmacy | $15-35 | None | Existing Rx holders | | Primary care + insurance | $5-20 with coverage | PCP copay | Insured patients | | Hims | $22-55 | Free | Topical fin + best app |
For a Full Review of These Platforms
- Hims Review 2026 — our full assessment of Hims
- Keeps Review 2026 — our full assessment of Keeps
- Ro Review 2026 — our full assessment of Ro
- Hims vs Keeps vs Ro Comparison — three-way head-to-head
Affiliate disclosure: We earn $40-80/signup from Keeps, $50-120/signup from Ro, and $25-75/signup from Happy Head. We earn nothing from GoodRx or primary care recommendations. Commission rates do not determine recommendations. Full methodology.