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Hims Alternatives: Price Comparison
Every option below can get you the same generic finasteride 1mg that Hims prescribes. What differs is what you pay for the platform around it — and whether you can see that price before signing up.
| Alternative | Monthly Cost | Visit Fee | Best For |
|---|---|---|---|
| Happy Head | $59-119 custom formulas | Varies | Custom compounded protocols |
| Ro | $16-20 oral finasteride | Free | Lowest published price |
| Keeps | Not published | Free | Like-for-like switch from Hims |
| GoodRx + pharmacy | ~$15-25 finasteride, ~$7-10 minoxidil foam | None | Existing prescription holders |
| Primary care or dermatologist | $15-25 Rx via GoodRx, less if insurance covers it | Copay, or $150-300 without insurance | Full evaluation, insured patients |
| Hims | Not published | Free | Best app |
Hims and Keeps show a price only after the medical intake, so we don't quote one for either — confirm it at checkout.
Why Do People Switch from Hims?
The best alternative depends on your reason for leaving, so start there.
Price — Hims is consistently the most expensive major telehealth option for equivalent treatments, and it doesn't publish a price before the medical intake. Ro publishes $16-20/month for the same generic finasteride, and if you already hold a prescription, a pharmacy discount card is cheaper still.
Wanting a custom formula — Happy Head and Strut build a topical around your case, with concentrations chosen by a physician and adjunct ingredients (such as tretinoin or latanoprost) that standard platforms don't offer.
Wanting a full evaluation — A telehealth intake is a questionnaire and photos. If your hair loss is unusual, fast-moving or not responding, a doctor who can examine your scalp and order labs will do more than any platform.
Customer service — Hims's customer service has documented issues: slow response times, billing errors, difficulty resolving disputes. Across Trustpilot, Reddit, and the BBB, this is the most consistent complaint category.
Cancellation difficulty — Hims uses a multi-step cancellation flow that retains subscribers through friction. Men who want to pause or cancel often report it's harder than expected.
Wanting topical finasteride — This one used to push men toward Hims, because Keeps lacked a topical finasteride option. Keeps now offers topical finasteride + minoxidil too, so it is no longer a reason to pick Hims.
State restrictions — Some states have limited telehealth prescribing options, and availability varies by platform.
What to Look for in a Hims Alternative
- If you want a price you can see before signing up: Ro
- If you want the same range as Hims, from a hair-loss-focused platform: Keeps
- If you have an existing prescription: GoodRx at a pharmacy
- If you want a formula built for your case: Happy Head (see our Happy Head review) or Strut
- If your hair loss is unusual or not responding, or you have insurance: a primary care doctor or dermatologist
- If you're a woman: most alternatives here are men's platforms — Hers, Nurx, Strut (which has a women's service) or a dermatologist
The 5 Best Hims Alternatives
Our pick: a formula built for you
Happy Head
Best For
Men who want a compounded formula tailored to their case
Works In
3-6 months to see a change
Price
$59-119/month
Pros
- ✓Dermatologist-designed custom compounded topicals
- ✓Can combine finasteride and minoxidil with adjuncts such as tretinoin and latanoprost
- ✓Hair-loss-only platform
Cons
- ✗More expensive: its site lists custom formulas at $59-119/month
- ✗Compounded medicines have less regulatory oversight than approved generics
- ✗Smaller, less established company; not available in all states
Lowest published price
Ro
Best For
Cheapest oral finasteride from a major platform
Works In
3-6 months to see a change; 12 months to judge
Price
$16-20/month oral finasteride
Pros
- ✓Publishes its price: $16-20/month for generic finasteride, depending on plan length
- ✓Free online visit — you pay only once a provider approves a treatment plan
- ✓Compounded topical spray combining finasteride, minoxidil and tretinoin
- ✓Also offers oral minoxidil, plus ED and weight management on the same account
Cons
- ✗Ships quarterly only, so you commit three months at a time
- ✗Less hair-loss-focused than Keeps
- ✗App and progress tracking are less polished than Hims
Closest like-for-like switch
Keeps
Best For
Men who want Hims's range from a hair-loss-focused platform
Works In
3-6 months to see a change; 12 months to judge
Price
Not published before intake
Pros
- ✓Now sells topical finasteride + minoxidil, oral minoxidil, a fin + min chewable and compounded dutasteride
- ✓Usually cheaper than Hims for equivalent treatment; free consultation
- ✓Ships every 3, 6 or 12 months and lets you pause the subscription
Cons
- ✗Men only — cannot serve women
- ✗No price shown until after the medical intake
- ✗Not available in all states
Cheapest with a prescription
GoodRx + Local Pharmacy
Best For
Men who already have a finasteride prescription
Works In
Same medication, same timeline
Price
~$15-25/month finasteride
Pros
- ✓Usually the lowest total cost: generic finasteride via GoodRx runs about $15-25/month
- ✓Generic minoxidil 5% foam in multipacks works out around $7-10/month
- ✓No subscription to cancel; fill at any pharmacy
Cons
- ✗Requires an existing prescription — doesn't work if you're starting from scratch
- ✗No clinician to message about side effects or renewals
- ✗Prescriptions expire (typically after a year) and need renewing; GoodRx prices vary by pharmacy
Most thorough evaluation
Your Own Doctor (Primary Care or Dermatologist)
Best For
Insured patients, and complex or non-responding hair loss
Works In
Depends on diagnosis and treatment
Price
Visit copay or $150-300, then ~$15-25/month Rx
Pros
- ✓A real diagnosis: confirms pattern hair loss rather than alopecia areata, scarring alopecia or something else
- ✓Can examine your scalp, order labs (thyroid, iron, hormones) and manage off-label options such as dutasteride
- ✓Insurance may cover the visit and generic finasteride; the prescription is valid at any pharmacy
- ✓No subscription lock-in
Cons
- ✗Requires scheduling an appointment; dermatologist waits of several weeks are common
- ✗Higher upfront cost without insurance
- ✗Not every PCP is comfortable prescribing finasteride for hair loss
Similar to Happy Head — Strut Health: another telehealth compounder offering physician-customized topical finasteride formulas (alone or combined with minoxidil and other actives), with separate services for men and women. Worth comparing with Happy Head on pricing and available ingredients for your case.
Why Happy Head ranks first
Hims sells standard formulas. Happy Head's dermatologists compound one for your case: finasteride and minoxidil at chosen concentrations, with adjuncts such as tretinoin or latanoprost. That is a real step up from what Hims offers rather than a cheaper copy of it. The trade-offs are cost ($59-119/month on its site), the lighter regulatory oversight of compounded medicines compared with approved generics, and availability that doesn't cover every state.
If cost is your reason: Ro
If you are leaving Hims to pay less, Ro is the only major platform that answers that before you sign up: $16-20/month for generic finasteride, with a free visit. It is the same drug Hims prescribes. We have no affiliate relationship with Ro, Keeps or Hims.
When your own doctor is the better choice
If you have health insurance, a PCP visit copay plus a covered generic can be the cheapest long-term route, and even without coverage on the prescription, generic finasteride via GoodRx is $15-25/month. A dermatologist is worth the extra step if your hair loss is progressing despite finasteride and minoxidil or doesn't look like ordinary pattern loss: they can examine your scalp, order labs, biopsy if needed, and prescribe off-label options such as dutasteride (PMID: 17110217) with follow-up — which no telehealth intake can do.
For a Full Review of These Platforms
- Hims Review 2026 — our full assessment of Hims
- Keeps Review 2026 — our full assessment of Keeps
- Ro Review 2026 — our full assessment of Ro
- MangoRx "Grow" Review 2026 — oral minoxidil + finasteride in one chewable
- Hims vs Keeps vs Ro Comparison — three-way head-to-head
- Telehealth platforms compared — the smaller prescribers, including the compounders